Audience
Anyone with access to The Lorax can be considered a part of the audience. More specifically, those who agree with the views presented in The Lorax. Individuals who support the expansion of business at the cost of the environment are less likely to watch this movie. Even though this is a children's movie, members of the audience include all age groups. Parents who read this story to their children, young adults who read this book growing up, and kids who want to see a fun animated children's movie. The Lorax is used as a tool to warn the audience of environmental destruction. Therefore, this audience is invested in The Lorax because they are concerned with the struggle between progress and environment and recognize the need to take action. The movie provokes thoughtful questions and inspires individuals to make a difference.
Production
The Lorax is produced by Illumination Entertainment. The main goal of this project is to make a profit. Illumination Entertainment acquired a star studded cast including Zac Efron, Talylor Swift, Betty White, and Danny DeVito. These big names draw a larger audience which implies greater profits. As Illumination Entertainment expands their audience, they also further spread The Lorax's message. This message is not to stop all business, rather to find a blend between human progression and environmental protection.
Constraints
The constraints applied to Illumination Entertainment's project are time, budget, and a movie platform. This movie must be presented within a certain amount of time to accommodate the audience's attention span. Illumination Entertainment must keep the movie within a certain budget as to gain a profit. Lastly, because The Lorax is presented as a movie, they may only reach people's vision and hearing senses.
Influence of Ethos
The creators of this film also made the widely popular Despicable Me. Their reputation increases expectations for the movie, and therefore, increases the number of people who view the movie. This interpretation of The Lorax places a modern spin on the timeless story. In the end, these flashy animations may distract the audience from the story; however, all things considered, The Lorax achieves it goal by spreading a positive message in an enjoyable way.
Anyone with access to The Lorax can be considered a part of the audience. More specifically, those who agree with the views presented in The Lorax. Individuals who support the expansion of business at the cost of the environment are less likely to watch this movie. Even though this is a children's movie, members of the audience include all age groups. Parents who read this story to their children, young adults who read this book growing up, and kids who want to see a fun animated children's movie. The Lorax is used as a tool to warn the audience of environmental destruction. Therefore, this audience is invested in The Lorax because they are concerned with the struggle between progress and environment and recognize the need to take action. The movie provokes thoughtful questions and inspires individuals to make a difference.
Production
The Lorax is produced by Illumination Entertainment. The main goal of this project is to make a profit. Illumination Entertainment acquired a star studded cast including Zac Efron, Talylor Swift, Betty White, and Danny DeVito. These big names draw a larger audience which implies greater profits. As Illumination Entertainment expands their audience, they also further spread The Lorax's message. This message is not to stop all business, rather to find a blend between human progression and environmental protection.
Constraints
The constraints applied to Illumination Entertainment's project are time, budget, and a movie platform. This movie must be presented within a certain amount of time to accommodate the audience's attention span. Illumination Entertainment must keep the movie within a certain budget as to gain a profit. Lastly, because The Lorax is presented as a movie, they may only reach people's vision and hearing senses.
Influence of Ethos
The creators of this film also made the widely popular Despicable Me. Their reputation increases expectations for the movie, and therefore, increases the number of people who view the movie. This interpretation of The Lorax places a modern spin on the timeless story. In the end, these flashy animations may distract the audience from the story; however, all things considered, The Lorax achieves it goal by spreading a positive message in an enjoyable way.